Affiliate marketing Consultancy.
UK-based Affiliate Marketing Consultancy and Full-Service Affiliate Management for brands. Specialised in launching and growing new programs.
About our services.
Apeiron is a UK-based, full-service affiliate marketing consultancy working with a brands from a range of industries. Our specialist affiliate and partnership marketing services will put you in the best position to unlock growth through the affiliate channel.
Full-service means that we can take control of all affiliate related tasks. Starting with the administrative tasks such as auditing your existing publishers and validating commissions, right the way through to the strategic planning, publisher recruitment, and optimising your existing affiliates. We will ensure that we are aligned on strategy and keeping you up to date with performance and opportunities so that you know that we’ve got it covered.
However, with brand-side experience, we know that sometimes brands prefer to keep certain aspects in-house. We are here to offer full-service management or lighter touch consultancy – whatever suits your business needs.
Either way, we will create a bespoke affiliate marketing strategy for you based on your brand’s key goals, key customer demographics and your brand positioning. The affiliate channel can offer growth across the full funnel, whether you are looking to raise awareness and reach new customers or convert (and retain) your audience who are already in the lower funnel phases.
Whether your business is new to affiliate marketing and just getting started, or you’re looking to unlock growth in your existing program: we can help you every step of the way.
meet the Team.
Director of Apeiron. Keen traveller and sports fan. Recent coffee convert. Loves talking affiliate strategy.
Having previously worked in-house growing the affiliate marketing programs for great brands such as Travel Supermarket and the Manchester Airports Group, I’m excited to bring my knowledge to your brand.
Since launching Apeiron, I’ve consulted and supported in fashion retail, homeware and furniture, and travel. I hope to discuss your specific needs and goals soon!
Henry Mulholland
Contact Apeiron.
Get in touch with us today and discuss your specific needs. Whether you’re launching an affiliate program from scratch or growing your existing affiliate channel, we’d love to hear from you!
FAQs.
How do I get started with Apeiron?
First, drop us a message using the contact form below.
We’ll get in touch and arrange a discovery call to properly understand your goals, stategy and key information about your brand.
Then, we’ll follow up with a proposal – from there, we can get going if it feels like the right fit!
Can Apeiron Support with non-UK Programs?
Whilst we are UK affiliate marketing specialists, we have experience in the US market, as well as some experience in the EU and Canada.
How much does it cost to work with Apeiron?
At Apeiron, we prefer to charge on a performance basis rather than fixed management fees. Avoiding fixed management fees means that we share in your success, but also in the risk when we get started.
We will discuss a bespoke package for your business to ensure a profitable and competitive cost of sale. This proposal will take into consideration the commissions paid to publishers, any fees charged by an affiliate network (or other tracking provider) and covering our own costs.
What is an Affiliate Marketing Consultant?
An affiliate marketing consultant is an expert in growing brands’ affiliate marketing programs by recruiting high-performing and relevant publishers, any by optimising existing partnerships to drive more sales. Affiliate marketing consultants have contacts at key publishers, networks and affiliate marketing tools (such as partner discovery platforms) which brands will benefit from.
A consultant can sit as close or as far from your existing team as you like, either guiding on strategy or taking on full program management. They are able to offer experience, expertise, contacts for a fraction of the cost of hiring an expert affiliate marketing manager full-time.
Why Should I use an Affiliate Marketing Consultancy?
An affiliate marketing consultancy will unlock the potential of the affiliate channel for your brand. As experts in the area, we have strong knowledge of the affiliate landscape which we can use to meet your goals.
As experts in the affiliate channel, we know how to avoid and eliminate potential affiliate fraud, optimise the strategy for long term success, and where to find new publishers to promote your brand.
What is Affiliate Marketing?
In the most basic sense, affiliate marketing involves recruiting third parties (called publishers or affiliates) to promote your brand. Each publisher has a unique tracking link which allows brands to pay them a commission for each sale they drive. This means that you pay per action, eliminating the risk of negative ROAS.
You can work with affiliate partners such as cashback sites, voucher sites, bloggers, loyalty programs and closed user groups (such as employee benefits portals), as well as media buyers and ecommerce tech providers offering their services on an affiliate basis.
However, it should be noted that some partners work on fixed fees, CPC (cost-per-click), CPM (cost per 1000 views), or just fixed fees. The trick is to get the right blend to hit the desired return on investment; as always, we have to keep testing and learning what works for each brand.
Which Affiliate Network is Best?
This will depend on the brand in question, their needs, and their budget.
Some networks offer far more analytics, fraud detection and other tools than others. However, these are typically the more expensive networks to work with.
The key thing is to understand what you’re willing to pay and what you think you need.